Thoughts of the day

MAY THOSE WHO HELP THE MOST WIN

Sunday Times Newspaper,break all the rules, please!!

Has the Sunday Times finally broken the mould, a much loved Sunday News paper will be on the internet, where you can pay a subscription fee, to read this fantastic, traditional Sunday morning paper, in its all splendour supplements and magazines galore, where you flick through all the magazines and supplements, at your leisure, whistled munching on your toast and drinking your cup of tea.  

Will this take the Sunday morning ritual to a next level, have we lost that ever pressing me time, that we all love, at the weekend.

I am in the middle of, so far an eight month research report ,into the Concept of the Paperless office and an Investigation into secondary paper activities, this you may be surprised, has a great deal of how we read form the internet and the computer screen.

I have taken a independent survey, of what areas of the screen is designed for reading, this type of research is nothing new, you can buy a eye tracker, quite easily, this gives you an idea of what a person is looking at, whilst looking at the screen, my survey, wanted to calculate what area, has been designed for reading and what has not, the finding, indicates that approximately 40% of the screen, is not related to what you are reading., another finding, found what most people read in sub paragraph form, i.e. that people prefer to scan what is on the screen, instead of read the whole article, I am sure that the Sunday times have done there research, and I hope that the webpage design of the Sunday times breaks all the rule, in the layout and design and brings a new life to reading form the screen.

If they do, and I think they should, they have a brand name and respect, for what they do, could this be what we have been waiting for, I hope so, if it does fail, or should I say not as popular as they excepted, then some of the blame, must go to the designers of the computers, that except the public to be apart of the super highway infrastructure, using nothing part form a piece of string and a tin can.